Waiting for the doors to open, originally uploaded by Solacetech.

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The Dark Knight Gets Serious about Social Media Marketing : StraightUpSearch

Like a viral plague of fear spread over Gotham City, Batman has taken over the internet with the use of effective social media marketing tactics. And the tactics have worked. According to CNN.com, "The Dark Knight" took in $155.34 million in it's first weekend, beating out "Spider Man 3" for best opening weekend ever at the box office. That's a lot of cash, created by a lot of buzz.

Thankfully the movie was good enough to talk about, I know one person who saw it twice in one night. I don't think the advertisements directly did it, I believe giving us a platform to discuss, is what put it over the edge. Good use of social tools finally. This isn't the first time, it's just seems to be the most successful attempt so far.

SarahLacy.com: Maybe Blogging Is Just a Loss-Leader?

If you look at SarahLacy.com as a business, the blog isn’t a profit center. It’s my low cost personal PR, lead generation, networking, advertising all rolled in one.

Yes I read Sarah Lacy's blog. No she doesn't just promote her book. Thankfully she's a real tech reporter with great content. She hit the nail on the head today with the excerpt above. Blogging is at it's best when it's used to promote what you really do. I had a podcast that I did every friday discussing the tech work I did during the week. It went well for a while until I realized my low numbers was because the audience I wanted to help never heard of a "Podcast". My music related podcast was a hit on Itunes (Hiphop Bizness) but I wanted to separate myself from that field...
Anyway, if you are a coder, start a blog. Build Websites? Blog about it. Internet company owner? Yes, blog it! Free or cheap promotion is the Web 2.0 way to go. Getting to know your customers this way will give you a direct channel to their needs and wants. Sarah gets it, do you?

http://www.typepad.com/t/trackback/2947888/31520500

My mom used to tell me a story of how when she was a little girl, she was sent to get water. Now she's from North Carolina and at that time sinks inside the house was a luxury. So she sat her bucket down and pulled the lever on the water pump. After a couple of pulls, it goes up and down by itself and fills up the bucket. So she's watching the lever and decides to jump on it for a horsey ride. Well, she does this for a little bit until she slips and the lever in an upswing pops her in the chin. I can't remember if it knocks her out or not but she learned something valuable that day: Don't play with the lever!

I'm not sure people are getting the point in Social Media. I asked Alejandro Reyes( www.successfool.com ) about Robert Scoble and on live video he said he didn't want to talk about him, curious... You would think Scoble is the perfect model to follow for Internet marketing: Be yourself 100% percent of the time. Gain a following and direct them to cool stuff you find interesting...Ohhh no profit making, hmph. Well I'm not too sure about that. After gaining the loyalty of so many tech hungry people, pulling the lever to get something out of it shouldn't be devious in my opinion. This was touched on before once he put ads on his blog. The question not answered though is how can we use these social media tools properly?

I'm certainly not an expert in this space but (wait for it..) I do have some ideas.

1) Use your Followers to work for a company promoting new tech things:
Ok that's not new since that's what Scoble is currently doing...

2) Start your own company working (for profit) with potential developers and test their products with your audience:
I guess this is the rub, since I feel your hard work to get a following, should allow you to be compensated for it in some way.

I've seen a lot of SMO talk lately on the web. It seems joining Facebook and
other social sites can be fun and profitable. I even came across a guide that details how to do this and maybe land a job as someone who helps companies harness this wave. That last part was my idea. Can you imagine? "Hi, yes as you can see on my resume I have over 5,000 friends on facebook, Myspace, Hi5 and Orkut..." Hey, whatever legally pays the bills right?

http://www.prweb.com/pingpr.php/U3F1YS1Db3VwLVNxdWEtUGlnZy1FbXB0LVNpbmctWmVybw==

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http://www.winextra.com/2008/06/30/social-media-just-another-term-for-mu...

Since Philadelphia is now trying to be players in the tech game, we better get use to spin doctors. Here's a list of things to expect or wish from the PR...

http://www.ilocus.com/2008/06/10_tips_for_pr_folks.html

Still a long walk, originally uploaded by Solacetech.

Do you see the table ? It's towards the middle of the picture . Many businesses online do not . I've tried to promote many musicians and they say yes until i mention the word blog . I sometimes have to explain what that is a lot . It's kinda sad but still ok . We just have to make sure we explain how it works . The mistake i make is not seeing it from their view . Where do i log in , how do i subscribe, what is rss? Many are not familiar with these processes so to avoid the only us echo chamber, we need to somehow paint a more direct picture and give them a shorter walk to online advertising success ....

So DELL extends it's XP PC sells to June 30th, that's nice, delay the problem you call Vista. Honestly, I don't think they care about us the consumer. I think their problem is with the business section. Businesses currently are are buying huge amounts of vista desktops and re-imaging them with XP professional. Is MSFT counting these? I hope not. I've had customers buy a Vista laptop and then have their job tell them no support will be given to them. No internet, vpn or software so he can do his job...WOW! XP looks pretty good right now...Here's the info from Gizmodo:
http://gizmodo.com/384368/dell-to-sell-xp-after-june-30-microsoft-to-pre...

Well I learned a lot having the Flu this week. For one,my job is a machine that can't be stopped. For two, theraflu rocks!!!! In other news, I came across a guy who bought his IT company. Sounds strange right?

He just looks like a failed businessman to me. He's kinda like Clemons, the more Milton talks the more he sounds guilty. This is not political. I do feel bad for John though...