New Social Media Measurement Webcast Tutorial Reveals How to Measure the ROI of Blogs and All Things Web 2.0

"Attendees will learn how to monitor and measure the effects of campaigns utilizing such media as YouTube, Facebook, Linkedin, Twitter and more, as well as how to justify significant investments in social media communications programs."

I'm sorry, but after Seeing Hancock, I'm even more obsessed with PR than I was before. I don't fully understand the job position but I guess it's like being an Attorney. Some clients will be truly innocent and defending them is an honor while some clients really are slimeballs but they hired you to help them. I suppose Companies in general use PR to keep their name in the public's ear. It's like preemptive advertising maybe?

Then there's the companies that profit from edangering the envirment. I suppose they need the most spinning. Well, the article above gives PR folks tips on how to leverage the web in their favor.BTW what's all this Black Hat PR stuff Igor the Troll talks about? Curious...

;P

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"A new social networking website has been launched to improve contacts between journalists and the PR industry"

That sounds great! Why is it only in the U.K.?

The proverbial "Us" against "them" game has to stop if we are going to have any succes advertising and monetizing online...

http://www.holdthefrontpage.co.uk/index.shtml

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Since Philadelphia is now trying to be players in the tech game, we better get use to spin doctors. Here's a list of things to expect or wish from the PR...

http://www.ilocus.com/2008/06/10_tips_for_pr_folks.html