Sarah Lacy

SarahLacy.com: Maybe Blogging Is Just a Loss-Leader?

If you look at SarahLacy.com as a business, the blog isn’t a profit center. It’s my low cost personal PR, lead generation, networking, advertising all rolled in one.

Yes I read Sarah Lacy's blog. No she doesn't just promote her book. Thankfully she's a real tech reporter with great content. She hit the nail on the head today with the excerpt above. Blogging is at it's best when it's used to promote what you really do. I had a podcast that I did every friday discussing the tech work I did during the week. It went well for a while until I realized my low numbers was because the audience I wanted to help never heard of a "Podcast". My music related podcast was a hit on Itunes (Hiphop Bizness) but I wanted to separate myself from that field...
Anyway, if you are a coder, start a blog. Build Websites? Blog about it. Internet company owner? Yes, blog it! Free or cheap promotion is the Web 2.0 way to go. Getting to know your customers this way will give you a direct channel to their needs and wants. Sarah gets it, do you?

http://www.typepad.com/t/trackback/2947888/31520500

I would like to formally apologize to Sarah Lacy. Yes I followed the mob mentality a couple of months ago. No, her interview with Facebook's Mark Zuckerberg was not as bad as it was made out to be. She really has skills! I could never do her job: Deliver financial tech reports on video, interview intimidating personalities with ease. Write books and articles... I wish her continued success.