Vitrue Develops Social Media Program for Ben & Jerry's That Gives Consumers the Power to Share Their Message of Peace

"Joining forces with Vitrue gave Ben & Jerry's a cool opportunity to reach out and engage our most loyal customers as well as put the cherry on top of the sundae in reaching our fans with social media," said Katie O'Brien, Ben & Jerry's Web Goddess.

Leave it to an Icecream company to use social networks properly. Creating a Social site and making a global mosaic from your user pics is a real "cool" thing to do!