The Dark Knight Gets Serious about Social Media Marketing : StraightUpSearch

Like a viral plague of fear spread over Gotham City, Batman has taken over the internet with the use of effective social media marketing tactics. And the tactics have worked. According to CNN.com, "The Dark Knight" took in $155.34 million in it's first weekend, beating out "Spider Man 3" for best opening weekend ever at the box office. That's a lot of cash, created by a lot of buzz.

Thankfully the movie was good enough to talk about, I know one person who saw it twice in one night. I don't think the advertisements directly did it, I believe giving us a platform to discuss, is what put it over the edge. Good use of social tools finally. This isn't the first time, it's just seems to be the most successful attempt so far.