Is Link Juice That Important?

TECHNOLOGY blogs have wondered whether Google is a lumbering giant in this Twitter moment, unable to handle streams of tweets that were broadcast just seconds earlier.

Digital Domain – Hey, Just a Minute (or Why Google Isn’t Twitter) – NYTimes.com.

The current weather on the eastcoast has given me a terrible cold(I hope) but reading today’s article from the New York Times perked my SEO antenna. Tonight I won’t be analyzing the reporters content, instead I’ll point out the odd things he chose to link to.

The biggest hoopla of late was explained by Matt Cutts and the “tweaked” Goolge SEO search engine properties. Some questioned the validity of linking to some but not to others. I read a good post about this but I can’t remember who pointed out that this technique really didn’t matter to Google as long as you didn’t link to spammers.

The NYT in the above link for some reason linked to prior articles about big companies and stars but not to the people they were quoting from. Were they trying to preserve their link juice? Were they following the SEO expert they paid to stay on top of the search engines? Were they just being forgetful, not linking to the quoted blogs by accident, or is that not their policy?

I’m not sure if they hired a Search engine optimizer but I do find it ironic and suspicious to quote but not link to the one talking. Isn’t that what they accuse us of?

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